About Us

Violet Lotus Media doesn’t believe in the one size fits all approach. 

With every artist that we work with it is a tailored programme that may or may not include a variety of different services. 
It’s about what connects to the audience.

 Our main objective is to create a lasting relationship between an artist and their fans.



President, CEO

Tracy Weller-McCormack

Violet Lotus Media is the brainchild of our President and CEO, Tracy Weller-McCormack, who as an artist herself identified a gap in support, content development and brand monetisation for artists. Having made a career of working behind the scenes for some of the world’s biggest brands her expertise includes strategy, crisis management but most importantly ensuring the right experience delivers the right audience connections for the artist, talent or brand.  

 overseeing the day-to-day business operations, TWM provides visionary and strategic management for our clients.  She values helping our clients monetise their brand through building a strong global identity.

Chief Financial Officer

Chris Baveystock

Leading the finance team Chris ensures the plan and the numbers will deliver the results we want for our clients.  

He is an experienced Chief Financial Officer working predominantly in technology and services.

Chris brings leadership to the team in the areas of financial strategy, business planning/execution and all facets of reporting and decision support.


Archie M.

Born and raised in Vancouver, Canada, and currently based out of Tokyo, Japan, Archie grew up loving the arts, particularly music and acting; the latter has seen him working on projects with Netflix. 

An analyst of trends, Archie follows the current entertainment industry through research, social media and a variety of other tools.

With a solid background in corporate communications and public relations, Archie is one of the pillars of Violet Lotus Media overseeing services to establish up-and-coming artists on their road to success. 

Platforms and Channels Manager

Danika Krieg

Danika comes from a background of both digital and live event festival management and production. Passionate about music and the arts, Danika oversees all artist channel management, including music streaming, social platforms and stores.

Office and Accounts Manager

Lynda Ferris

Lynda’s years of experience in office management is just what we need.  She keeps us in-check. Lynda oversees all the admin of VLM. She manages all accounts payable, receivable and general enquiries.



A lead and session guitarist, Dave has been a music producer, songwriter and guitar teacher for more than 20 years. He works with VLM to ensure the music content we produce is simply the best. His experience means he can guide our artists to produce the unexpected and best outcomes.


Franck de Saint-Exupery

Franck has travelled the globe styling for Elle, Cosmopolitan, Vogue and more.  He also provides private services to artists and actors. Franck works with our team to ensure our artists have the right look for their brand. 

Our Partners

Legal Representation

Inke Loos, Principal, Leora Rose Law

As the Principal Solicitor of Leora Rose Law, Inke works with the VLM Team and our artists to ensure we achieve the best outcomes for our needs.  She has worked in the legal industry for over a decade, and specialises in Commercial Law, Entertainment & Media Law, and Intellectual Property.



“Figure out what you’re most passionate about in life and what you’re good at. And the mixture between those two and then you should give it your all, all the time.”